The Zoo lashed out at Careerbuilder for an “inappropriate use and portrayal of the species” in the Super Bowl ad, which Careerbuilder.com created in-house. Lincoln Park Zoo spokeswoman Sharon Dewar said zoo CEO Kevin Bell sent his counterpart at Careerbuilder a letter expressing his concerns a while ago, but never received a response. A Careerbuilder spokeswoman did not immediately return a call seeking comment Monday.
Dewar said using chimps in ads and dressing them as humans contributes to the impression that chimpanzees are not an endangered species, when in fact they are. The International Union for the Conservation of Nature has predicted chimpanzees could become extinct within 10 to 50 years.
Many ad agencies have agreed not to use chimps in advertising. But Careerbuilder had used chimps successfully in previous Super Bowl advertising and decided to bring them back this year.
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