The Little Rock Zoo

.The Little Rock Zoo needs to step up and care for the animals better! Please read the several artciles here with deaths, sickness and a bald chimp!

Tuesday, February 8, 2011

Executives at Lincoln Park Zoo were not amused at the Careerbuilders commercials

Super Bowl advertisers will do anything for a laugh when they’re paying $3 million for 30 seconds of air time. But executives at the Lincoln Park Zoo were not amused by Chicago-based Careerbuilder.com’s Super Bowl ad Sunday. It featured chimpanzees dressed in human garb sideswiping and trapping a helpless guy in his car.

The Zoo lashed out at Careerbuilder for an “inappropriate use and portrayal of the species” in the Super Bowl ad, which Careerbuilder.com created in-house. Lincoln Park Zoo spokeswoman Sharon Dewar said zoo CEO Kevin Bell sent his counterpart at Careerbuilder a letter expressing his concerns a while ago, but never received a response. A Careerbuilder spokeswoman did not immediately return a call seeking comment Monday.

Dewar said using chimps in ads and dressing them as humans contributes to the impression that chimpanzees are not an endangered species, when in fact they are. The International Union for the Conservation of Nature has predicted chimpanzees could become extinct within 10 to 50 years.

Many ad agencies have agreed not to use chimps in advertising. But Careerbuilder had used chimps successfully in previous Super Bowl advertising and decided to bring them back this year.
Story Credit Here

2 comments:

  1. Anonymous4:45 PM

    we need to face facts and that we are killing animals like chimpanzees soon they will becom extincted

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  2. Dear Anon;
    Thank you for your comment. It's so nice to hear when people are aware of the horrible things that Chimpanzees go through every single day of their lives. Thank you.

    You are correct when you say they will become extinct. What a horrible thing that would be for generations to come. We as humans sometimes only think of our world and what effects us, without thinking of the larger picture which includes Mother Natures wonderful beings.

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